Privacy Policy

1. Introduction

Welcome to Greetopia, operated by Arcane Analytics Limited ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our greeting card creation services.

By using Greetopia, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you create an account, we collect your name, email address, and any other information you choose to provide.
• Card Content: We collect the content you create, including messages, images, and personalizations you add to greeting cards.
• Contact Information: When you contact us or use our contact form, we collect your name, email address, and message content.
• Payment Information: If you make a purchase, our payment processors collect payment information. We do not store full credit card numbers on our servers.

2.2 Automatically Collected Information

• Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and features used.
• Device Information: We collect information about your device, including browser type and version, operating system, device type (desktop, mobile, or tablet), and screen resolution.
• IP Address and Location: When you sign in or register, we collect a truncated version of your IP address (last segment removed) and use it to derive your approximate geographic location (country, region, city, and timezone). This helps us understand where our users are located and improve service availability.
• Referral and Acquisition Data: We record how you arrived at Greetopia, including the referring website (e.g. a search engine or social media platform), any marketing campaign parameters (UTM tags) present in the URL, and the first page you visited. This helps us understand which channels are most effective.
• Language and Timezone: We collect your browser language preference and local timezone to improve content localization.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyze usage, and assist with marketing efforts.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our greeting card creation services
• Process your requests and transactions
• Send you service-related communications and updates
• Respond to your inquiries and provide customer support
• Personalize your experience and deliver relevant content
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our terms of service
• Conduct analytics and research to improve our services

4. AI-Powered Features

Greetopia uses artificial intelligence to help you create personalized greeting cards. When you use our AI features:

• Your input (messages, preferences) may be processed by AI systems to generate suggestions and content
• We do not use your personal information to train AI models without your explicit consent
• AI-generated content is created for your use and is not shared with other users
• You retain ownership of all content you create using our AI features

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf (e.g., hosting, analytics, payment processing)
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
• With Your Consent: We may share information with your explicit consent
• Public Content: Content you choose to make public or share via our platform may be visible to others

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-Out: Opt out of certain data processing activities, including marketing communications
• Cookie Preferences: Manage cookie preferences through your browser settings

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7.1 Deleting Your Account

You can permanently delete your account at any time from your account settings. Deletion takes effect immediately, and we remove your profile, your saved contacts and event reminders, the cards you created, and the files you uploaded.

A few things are handled differently:

• Cards that another person paid to upgrade are kept for their recipient. Your name is shown as "Former user" and your email address is removed.
• Messages you added to other people's cards stay on those cards. We remove the details that link them to you, namely your email address and account identifier.
• Payment records are kept in a reduced form, with personal details removed, for up to seven years, as required by UK tax and accounting law.
• We keep a minimal record of the deletion itself (a timestamp and a one-way hash of your email address) as a compliance record, so we can show the deletion was carried out properly if we are ever asked.
• If you have unsubscribed from marketing emails, we keep a record of that so we do not contact you again.

7.2 Groups and Shared Credits

If you use a group's shared credits to upgrade a card, the owner of that group can see that the card was created, including the sender and recipient names and a link to the card, along with how many credits each member has used. We provide this because the group, as the party that paid for the credits, has a legitimate business interest in accounting for how they are used.

• This usage history is retained for as long as the group exists. Groups are not deleted, only archived, and archived groups keep their history.
• If a group owner removes you from a group, the entries for cards you already upgraded with that group's credits remain visible to the owner, because the group paid for those cards.
• If you delete your account, cards you upgraded with a group's credits are preserved and remain in that group's records under your name, while your sender details on the delivered card are anonymized.

8. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: